| Course Name | Marketing Research |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| EISL 564 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Service Course | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | Development of skills in marketing research with respect to generating research questions, following correct methods in order to reach reliable results, planning qualitative and quantitative studies, developing questionnaries, coding data and analyzing the data with the SPSS program and reporting the findings. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This course provides a broad overview of marketing research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction | Marketing Research Essentials, with SPSS, 6th Edition. Carl McDaniel, Jr., Roger Gates |
| 2 | The Role of Marketing Research in Management Decision Making | Marketing Research Essentials, with SPSS, 6th Edition. Carl McDaniel, Jr., Roger Gates |
| 3 | Problem Definition and the Research Process | Marketing Research Essentials, with SPSS, 6th Edition. Carl McDaniel, Jr., Roger Gates |
| 4 | Secondary and Primary Data Collection | Marketing Research Essentials, with SPSS, 6th Edition. Carl McDaniel, Jr., Roger Gates |
| 5 | Research Design: Exploratory, Descriptive and Casual Research | Marketing Research Essentials, with SPSS, 6th Edition. Carl McDaniel, Jr., Roger Gates |
| 6 | Sampling | Marketing Research Essentials, with SPSS, 6th Edition. Carl McDaniel, Jr., Roger Gates |
| 7 | Questionnaire Design | Marketing Research Essentials, with SPSS, 6th Edition. Carl McDaniel, Jr., Roger Gates |
| 8 | Measurement | Marketing Research Essentials, with SPSS, 6th Edition. Carl McDaniel, Jr., Roger Gates |
| 9 | Midterm | |
| 10 | SPSS I | |
| 11 | SPSS II | |
| 12 | Project Review Session | |
| 13 | Project Review Session | |
| 14 | Project Review Session | |
| 15 | Presentations | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | - | - |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | 1 | 80 |
| Total |
| Weighting of Semester Activities on the Final Grade | 1 | 20 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 80 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 1 | 16 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | - | ||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 25 | |
| Final Exams | 1 | 36 | |
| Total | 125 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
